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Even Twitter-savvy businesses will find this TWTRCON 09 keynote from @pistachio useful:
Unless you are your brand your business quite likely has it’s own Twitter flock. How are you helping your customers (potential and current) find them? A Floxee directory is the easiest way to let people find and follow everybody in your group on Twitter.
Twitter excels at facilitating conversations between you and your customers. Why not host the conversation and put your brand on it? Floxee directories not only provide a searchable, historical tweetstream for everyone in your group, you can also add a community backchannel so that everyone can see what people are saying about your brand.
