Floxee

Brand Management and Twitter

As we near the launch of our second beta round of Floxee with many new features, I’ve found myself thinking quite a bit about what makes the tool an attractive option for companies looking to really brand their piece of the Twittersphere.

Obviously, we think we have a lot to offer with features that will provide customers with an enhanced, yet brand centric interaction with the company and its collective twitter accounts. However, it also occurred to me that some brands will really benefit a lot more from this type of tool than others.

Trader Joes, a “boutique” grocery store with locations in various parts of the country has a ravenous following of hugely loyal customers. We’re talking the equivalent of the Cult of Mac here… check out what this person was considering just a few minutes ago…

A quick search for Trader Joes on Twitter reveals some pretty good stuff. Almost 100% positive comments relating to the company and its products.

Trader Joe’s should be maximizing the heck out of this pretty big stream of positive community feedback. How? Well first they would need to take control of the TraderJoes twitter account, which doesn’t appear to be an official company outlet at this time. Step 2 would be to integrate Floxee with their website (ie, twitter.traderjoes.com) to bring all of that goodness into one place. Step 3 would be to follow the Zappos model and encourage all of your employees (from corporate to cashiers) to tweet.

This would be a hugely powerful and positive outlet for the brand to engage and interact with former, current and future customers.

If you’re not already, it’s high time your company takes a long hard look at the power and advantages of harnessing and branding social media interactions. Twitter, and of course Floxee, would be a great place to start!

- posted by @bradleyjoyce